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Market Directions, Enables Marketing with Exploration and Discovery

Our customers make critical decisions every day; market research helps them decide with confidence.

A Boutique Market Research Firm

that has survived surrounded by consolidation — we stay committed to your goals.

We offer you a partnership

that aligns with your goals —‐You get the information you need now to implement your marketing strategies.

You benefit from our 20 +years of expertise

the results drive your marketing success. We are highly responsive and cost‐effective.

Marketing Discovery
Who We Are
What We Do
Why choose us

RESULTS FROM

MARKET RESEARCH

Risk:

Mitigated

Opportunity:

Detected

Sales:

Empowered

Prospects:

Identified

Competition:

Accessed

Messaging:

Elevated

Positioning:

Optimized

Customers:

Profiled

Products:

Conceptionalized

Features:

Prioritized

Decisions:

Evidential

Satisfaction:

Measured

Discover your customers

No one knows your business better than you, but knowing your business does not always translate into understanding your customers. The dilemma can be how to implement marketing with limited knowledge about customers— Or not knowing what you don’t know.

Market Directions can help. We help you to optimize your marketing with market research. Your marketing questions are answered using both quantitative and qualitative research.

The analysis that follows presents a complete picture of your customer and market landscape. You will discover the right offer to the right customer at the right time and price.

Getting marketing right defines the success of the organization and getting it right requires knowledge, data, information about customers, prospects and markets.

Mary M. Malaszek, Principal Market Directions

Solutions

Market Directions’ evidence‐based market research solutions serve a strategic and go‐to‐market decision support catalyst that advances your marketing.

Asking Questions

Market research’s overall task is to establish questions about your customers and market then‐‐‐ finding answers.

Active Listening

From the customers’ POV and realizing the meaning of the content is filtered by beliefs, attitudes and feelings.

Intelligence

From your marketplace to define and validate strategic direction…Understanding your environment is the foundation for positioning.

Meaning

Our rigor and creativity presents findings in a concise, compelling engaging format.

Case Studies

Our Clients Say

Dennis FSoftware Start-up
Market Directions gets the job done when faced with the challenges in recruiting complex qualitative studies, we heard from decision makers we needed to, not those with a peripheral view.
Michael CEducation Software
For a fair price, Mary has provided experience, wisdom, flexibility, and hard work to our intelligence-gathering efforts across the country.
Tom VFortune 100 Software Company
Their commitment to our business through management of our marketing research programs has proven to be invaluable. Consistently, their delivery of solid research and actionable insights is an essential part of our success.
Leah LHealth Care Marketing Director
We found Market Directions to be superior in price, responsiveness and also in the quality of survey results---which helped us with our new sales process which resulted in membership growth.
Mark SSaaS Company
Nailed it, now we know who exactly are customers are and how the react (behave) to various marketing efforts.

Are you ready for some market research?

Can you handle finding out, why? Can you embrace new evidence that may dismiss old assumptions or preconceived notions? Are you ready for evidence‐based findings to take your marketing to a higher level?
Contact Us

Feel free to call us on

tf: 800‐475‐9808

617‐323‐1862

Call Now
Our Email

Drop us a line anytime at
info@marketdirectionsmr.com,
and we’ll get back soon.

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Our Address

Come visit us
Located in Boston
MA, USA

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Develop a Strategy

Learn more about evidence-based market research.

Mary MalaszekPrincipal Manager
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