Market Directions is a full-service market research firm. Full-service means that we are capable of managing all phases of market research in support of marketing strategy. We listen to our clients, consult and apply our expertise to deliver results.
Through our market research, Market Directions assists companies with marketing strategy, tactics and programs to create interest, demand and recognition for the firm and its products. Your market research project results will insure that the products you create communicates the benefits that the customer wants in the manner expected. Market Directions does this by compiling and summarizing secondary research and by directing primary quantitative and qualitative research.
In addition, to ensure your product is demand driven, Market Directions works with Product Marketing, Sales and Management to ensure the right mix of features, positioning and price. The information we collect aids in making the correct product, competitive, and pricing decisions while minimizing the risk of expensive incorrect decisions.
There is a compelling need for organizations to reevaluate the methods used to understand their customers— evidenced by election result predictions by some of the “best” researchers — qualitative research has emerged through dialogue-based initiatives that help to gain insight into how and why rather than how many and probing into the memory of past behavior. Malaszek
Why Market Directions for your market research?
Our mission is to make you a successful marketer by helping you to understand your customers, your prospects and make appropriate responses to market conditions.
