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Product vs Person: Buyer Personas & How to Maximize Marketing

The adage “the customer is always right,” dates back to the early 20th century, but a growing trend in marketing is taking the same approach. A buyer persona takes real-world research to answer the who, what, when, where, why, and especially the how of your customers. Who your customer is What is the motivation for […]

Individuals with power to influence purchases— Is this the real Social Media?

Watch Charlize Theron walk on water in a commercial, you know she’s promoting Dior perfume. See Tom Brady’s steely gaze in a magazine ad, you know he’s shilling for Tag Heuer. Witness Jennifer Garner use her girl-next-door charm to try to get you to sign up for a credit card, you know she’s working for […]

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