by mary | Jul 2, 2018 | Blog
Today, many companies talk about risk, but what are they doing to protect themselves from the things they don’t know. How does a company keep abreast of its environment? A simple, effective way is with secondary research provided by an objective source....
by mary | Apr 3, 2018 | Blog
10 Common Mistakes Made When Writing Surveys 1. Having little or no understanding of the target audience 2. Providing multiple choice lists that are too restrictive 3. Requiring answers to all questions 4. Asking too many open-ended questions 5. Using ranking...
by mary | Mar 6, 2018 | Blog
Concept testing and product optimization is about assessing new product ideas and to test repositioning and improvement of existing products. The process involves gathering information “evidence” to build informed go-to-market strategies. The evidence also guides “go”...
by mary | Jan 29, 2018 | Blog
Think about it, these two, very different Brits would be segmented together within your survey results. Unless you ask the right questions and take a deep dive into the results, you may not see the nuances of what survey results may be telling you.
by mary | Jul 1, 2017 | Blog
Marketing Defined and Your Definition of Marketing After reading, please click on the link to share your definition of marketing. Why define marketing? A definition indicates competency and promotes legitimacy. When precisely defined words are communicated they should...