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Give them a Reason to Believe – Concept testing and Product Optimization

Concept testing and product optimization is about assessing new product ideas and to test repositioning and improvement of existing products. The process involves gathering information “evidence” to build informed go-to-market strategies. The evidence also guides “go” or “not go” decisions, consequently saving capital, time and effort. Creating Actionable Product Concept Tests: So what are the […]

Ten Mistakes when creating online Surveys

10 Common Mistakes Made When Writing Surveys 1. Having little or no understanding of the target audience 2. Providing multiple choice lists that are too restrictive 3. Requiring answers to all questions 4. Asking too many open-ended questions 5. Using ranking questions incorrectly, or overusing them 6. Asking unnecessary questions 7. Asking too many questions […]


Think about it, these two, very different Brits would be segmented together within your survey results.  Unless you ask the right questions and take a deep dive into the results, you may not see the nuances of what survey results may be telling you.

Survey Questions Require A Framework

When developing and analyzing surveys, there is a considerable amount of time and effort in developing the questions format, sequence, length, and the effort and time required by respondents to answer them. Questions have a technical aspect to them, (see our Paper on Question types) but also developing questions has to be done in a […]

Marketing Defined. What is your definition?

Marketing Defined and Your Definition of Marketing After reading, please click on the link to share your definition of marketing. Why define marketing? A definition indicates competency and promotes legitimacy. When precisely defined words are communicated they should convey a vivid, precise understanding of the concept, so that everyone can interrupt correctly what is meant […]

Marketing and Go-to-Market Strategy

Marketers have a tendency to focus on immediate tactical needs to the detriment of long term, high value strategic market planning.  Its always disappointing when we are approached by clients when they decide to skip the strategic marketing phase of a project.  In order to keep costs down and speed a project along, they always […]

Show Respect, Keep Surveys Short!

Conducting primary research (collecting data yourself) is hard. Once you have a clear objective of what it is you want to know, developing the questions to reflect your curiosity, decided on a target audience and venue—- then the most difficult aspect happens. Getting people to respond.

Bureau of Labor Statistics Price Data


Boston Marathon Survey

The Boston Marathon Bombings were and still are an event that shook the Nation. Its reminiscent of baby boomers memories of where they were the day JFK was shot. Given the tools and analytical mindset of my own business — a market researcher— I’d like to know more about people’s reactions to the Marathon events. Do you have five minutes to share your experiences and thoughts? If so, please click here to take a survey.

Steps to Conducting a Successful Focus Group

focus-group-300x199Most people love to be asked their opinion and they’re generally not shy about voicing it.

Visually, capturing that “aha moment” when the participants “get it” is powerful evidence in support of the idea. A good moderator brings about impromptu idea-generating interactions.

Market Directions conducts focus groups at the local, national and North American venues. We recruit, moderate and report. Check out the “Green Book” to see focus group facilities in any area.

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Mary MalaszekPrincipal Manager
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