Ten Mistakes when creating online Surveys

10 Common Mistakes Made When Writing Surveys 1. Having little or no understanding of the target audience 2. Providing multiple choice lists that are too restrictive 3. Requiring answers to all questions 4. Asking too many open-ended questions 5. Using ranking...

Segmentation

Think about it, these two, very different Brits would be segmented together within your survey results.  Unless you ask the right questions and take a deep dive into the results, you may not see the nuances of what survey results may be telling you.

Marketing Defined. What is your definition?

Marketing Defined and Your Definition of Marketing After reading, please click on the link to share your definition of marketing. Why define marketing? A definition indicates competency and promotes legitimacy. When precisely defined words are communicated they should...

Marketing and Go-to-Market Strategy

Marketers have a tendency to focus on immediate tactical needs to the detriment of long term, high value strategic market planning.  Its always disappointing when we are approached by clients when they decide to skip the strategic marketing phase of a project.  In...

Show Respect, Keep Surveys Short!

Show Respect, Keep Surveys Short! Conducting primary research (collecting data yourself) is hard. Once you have a clear objective of what it is you want to know, developing the questions to reflect your curiosity, decided on a target audience and venue—- then...

Survey Questions Require A Framework

When developing and analyzing surveys, there is a considerable amount of time and effort in developing the questions format, sequence, length, and the effort and time required by respondents to answer them. Questions have a technical aspect to them, (see our Paper on...