Boston Marathon Survey

by | Apr 29, 2013 | Blog

Boston Marathon Survey The Boston Marathon Bombings were and still are an event that shook the Nation. Its reminiscent of baby boomers memories of where they were the day JFK was shot. Given the tools and analytical mindset of my own business — a market...

Steps to Conducting a Successful Focus Group

by | Dec 17, 2012 | Blog

Steps to Conducting a Successful Focus Group Most people love to be asked their opinion and they’re generally not shy about voicing it. Visually, capturing that “aha moment” when the participants “get it” is powerful evidence in support of the idea. A good moderator...

Marketing Budgets. How much should you spend?

by | Aug 22, 2012 | Blog

Marketing Budgets. How much should you spend? Building intellectual capital in the form of marketing data which supports marketing strategies is as strategic as building a diversified financial investment portfolio. Determining your market research budget, planning...

Choosing a Market Research Firm

by | Aug 1, 2012 | Blog

Choosing a Market Research Firm Using fact-filled arguments to gain valuable resources within your organization for your marketing strategies is the best road to success. When considering market research there are pros and cons to outsourcing or performing the task...

How can you use market research for better marketing?

by | Jul 25, 2012 | Blog

Use Market Research for: All of the following marketing activities listed will benefit from in-depth market research, as long as you don’t ignore the data or the evidence. Uses of Market Research Advertising Effectiveness Segmentation Industry Analysis Brand Awareness...