The Boston Marathon Bombings were and still are an event that shook the Nation. Its reminiscent of baby boomers memories of where they were the day JFK was shot. Given the tools and analytical mindset of my own business — a market researcher— I’d like to know more about people’s reactions to the Marathon events. Do you have five minutes to share your experiences and thoughts? If so, please click here to take a survey.
Building intellectual capital in the form of marketing data which supports marketing strategies is as strategic as building a diversified financial investment portfolio.
Determining your market research budget, planning the year’s research activities or deciding whether to outsource market research is dependent upon internal factors. Major factors which may determine the necessary allocation of resources include—— staffing issues; expertise, time constraints; capacity; flexibility and the product life cycle.
Using fact-filled arguments to gain valuable resources within your organization for your marketing strategies is the best road to success. When considering market research there are pros and cons to outsourcing or performing the task in-house. When deciding what would work best for your organization, do your homework. Below is a link to an article from the American Market Association that may help you choose the right market research firm.