Most people love to be asked their opinion and they’re generally not shy about voicing it.
Visually, capturing that “aha moment” when the participants “get it” is powerful evidence in support of the idea. A good moderator brings about impromptu idea-generating interactions.
Market Directions conducts focus groups at the local, national and North American venues. We recruit, moderate and report. Check out the “Green Book” to see focus group facilities in any area.