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Every company needs evidenced based marketing, that is supporting marketing decisions and campaigns with critical information and data which conveys your customers’ experiences and stories. The only way to gather evidence is with market research.

Collect Meaningful Data

Custom market research projects begin with secondary data. This existing information is used to gain initial insight into the research problem before we develop the instrument like a survey or focus group discussion guide.

Market Directions is expert at collecting and synthesizing data from secondary sources, and we do it faster and with a greater degree of efficiency than most marketers busy at doing their jobs.

Meaningful Insights

Count on us to mine your database, add in other secondary information and transform the findings into meaningful insights about your customers and environment.

The Intelligent company identifies sources of critical changes in the market early enough to conduct appropriate analysis for quick reaction creating an opportunity based on change.

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Learn more about evidence-based market research.

Mary MalaszekPrincipal Manager
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