Choosing a Market Research Firm
Using fact-filled arguments to gain valuable resources within your organization for your marketing strategies is the best road to success. When considering market research there are pros and cons to outsourcing or performing the task in-house. When deciding what would work best for your organization, do your homework. Below is a link to an article from the American Market Association that may help you choose the right market research firm.
Additionally, the table below highlights the strengths an outside firm brings to your marketing research versus the strengths that doing the work internally provides.
|Market Research Company Brings||Firms Internal Resources||Market Directions Approach|
|an objective third party||knows the ins and outs of the business||Works closely with front-line employees and key individuals|
|up-to-date knowledge of research and analysis tools||Day to day business operations prevent employees from staying current on current practices||Access to software, databases, updated and current.|
|increased expenses||Decrease/Increase headcount||We deliver your project on budget— on time.|
|the ability to contact a high volume of customers/respondents||Can represent your message the best||We have relationships with many data companies, call centers|
|a quick turn around||Turnaround can be delayed due to other priorities||We give your project top priority. Our size contributes to you working with key management.|
Remember outsourcing your market research projects can free you and your staff up to focus on your core business and implementing your marketing efforts.