by mary | Jul 1, 2017 | Blog
Marketing Defined and Your Definition of Marketing After reading, please click on the link to share your definition of marketing. Why define marketing? A definition indicates competency and promotes legitimacy. When precisely defined words are communicated they should...
by mary | Apr 27, 2017 | Blog
Marketers have a tendency to focus on immediate tactical needs to the detriment of long term, high value strategic market planning. Its always disappointing when we are approached by clients when they decide to skip the strategic marketing phase of a project. In...
by mary | Jan 18, 2017 | Blog
Show Respect, Keep Surveys Short! Conducting primary research (collecting data yourself) is hard. Once you have a clear objective of what it is you want to know, developing the questions to reflect your curiosity, decided on a target audience and venue—- then...
by mary | Jan 5, 2016 | Blog
When developing and analyzing surveys, there is a considerable amount of time and effort in developing the questions format, sequence, length, and the effort and time required by respondents to answer them. Questions have a technical aspect to them, (see our Paper on...
by mary | Jan 10, 2015 | Blog
by mary | Apr 29, 2013 | Blog
Boston Marathon Survey The Boston Marathon Bombings were and still are an event that shook the Nation. Its reminiscent of baby boomers memories of where they were the day JFK was shot. Given the tools and analytical mindset of my own business — a market...
