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Thanks to technology Focus Groups are no longer the only way to conduct research in a group setting. There are MROC—Market Research Online Communities, Online user groups, user experience groups, to name a few.

Because Market Directions is an independent, boutique firm, we are not invested any one type of market research group. We will help you decide which is right for you, your customers and your budget. We will recommend a group that is best for your industry, demographic and complexity of the market research question. This is another feature that makes Market Directions a unique, precision customer focused market research firm.

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