The Company and the Project
A start-up offering services to eCommerce retail companies needed to understand their full go-to-market strategy for entrance into a space with a complex technology buying process. They hired Market Directions to discover from the customer POV the best Go to market strategy with actionable, real-time insights into their customers, top opportunities, and their full market potential.
Quantitative: Online survey of perceived decision makers.
Qualitative: In-depth interviews of end users from a wide array of industries.
Deep dive into competition.
Company gained alignment by targeting the right customer segments and connected with them effectively with the right message to the right segment by creating tailored messaging that resonated with each audience.