by Erin Whalen | Jul 16, 2018 | Blog
The adage “the customer is always right,” dates back to the early 20th century, but a growing trend in marketing is taking the same approach. A buyer persona takes real-world research to answer the who, what, when, where, why, and especially the how of...
by mary | Jul 2, 2018 | Blog
Today, many companies talk about risk, but what are they doing to protect themselves from the things they don’t know. How does a company keep abreast of its environment? A simple, effective way is with secondary research provided by an objective source....
by Erin Whalen | Jun 16, 2018 | Blog
Watch Charlize Theron walk on water in a commercial, you know she’s promoting Dior perfume. See Tom Brady’s steely gaze in a magazine ad, you know he’s shilling for Tag Heuer. Witness Jennifer Garner use her girl-next-door charm to try to get you to...
by mary | Apr 3, 2018 | Blog
10 Common Mistakes Made When Writing Surveys 1. Having little or no understanding of the target audience 2. Providing multiple choice lists that are too restrictive 3. Requiring answers to all questions 4. Asking too many open-ended questions 5. Using ranking...
by mary | Mar 6, 2018 | Blog
Concept testing and product optimization is about assessing new product ideas and to test repositioning and improvement of existing products. The process involves gathering information “evidence” to build informed go-to-market strategies. The evidence also guides “go”...
by mary | Jan 29, 2018 | Blog
Think about it, these two, very different Brits would be segmented together within your survey results. Unless you ask the right questions and take a deep dive into the results, you may not see the nuances of what survey results may be telling you.
