Today, many companies talk about risk, but what are they doing to protect themselves from the things they don't know.  How does a company keep abreast of its environment?  A simple, effective way is with secondary research provided by an objective source. Secondary Research (research from the web and other secondary sources) provides important strategic…

Marketing Defined and Your Definition of Marketing After reading, please click on the link to share your definition of marketing. Why define marketing? A definition indicates competency and promotes legitimacy. When precisely defined words are communicated they should convey a vivid, precise understanding of the concept, so that everyone can interrupt correctly what is meant…

Conducting primary research (collecting data yourself) is hard. Once you have a clear objective of what it is you want to know, developing the questions to reflect your curiosity, decided on a target audience and venue---- then the most difficult aspect happens. Getting people to respond.