by Erin Whalen | Jul 16, 2018 | Blog
The adage “the customer is always right,” dates back to the early 20th century, but a growing trend in marketing is taking the same approach. A buyer persona takes real-world research to answer the who, what, when, where, why, and especially the how of...
by Erin Whalen | Jun 16, 2018 | Blog
Watch Charlize Theron walk on water in a commercial, you know she’s promoting Dior perfume. See Tom Brady’s steely gaze in a magazine ad, you know he’s shilling for Tag Heuer. Witness Jennifer Garner use her girl-next-door charm to try to get you to...