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Demography is the study of human populations, their structure and the causes and consequences of change.

Demographic Analysis

Demographic information includes geographic area, age, income, race, gender and education level. It also includes shopping habits, marital status, number of children in a household and other information about a population’s characteristics.

Since demography seeks relationships that can be expressed precisely and quantitatively, it allows us to gain meaning about the size and composition of markets.

Understand Your Target Audience

If you take some time to read the demographics of the world the U.S., your state and town to understand why everyday experiences don’t reflect the real numbers of how the world is changing. This is especially important for organizations when doing long-term business planning.

Consider how a demographic analysis can assist you in planning marketing campaigns, site location decisions, and other resource allocation decisions.

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